Climate Communicating Requires Clear Language

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We don’t “believe in” climate change, we see its impacts and take action.

Can we stop asking if people believe in climate change? Ask if they understand it. Because climate change isn’t a belief system. It’s measurable. It’s observable. And it’s already affecting our health. It’s science. Not a matter of faith. And it requires a response.

– Professor Kevin Fenton, Public Health Director, London, England

Dear Reader,

Brilliant climate communicator Katharine Hayhoe recently noted that those resistant to action on climate change typically put up five arguments, ranging from “it’s fake” to “it’s impossible to fix,” all of which, she points out, are not true. It beggars belief that, 38 years after NASA scientist James Hansen testified before U.S. congress that they had noted a “greenhouse effect,” we are still facing a refusal by some (definitely not the majority but a very vocal minority) to address the crisis. But we know that the pockets of fossil fuel companies are deep. And, to quote Upton Sinclair, “It is difficult to get a man to understand something when his salary depends on not understanding it.” Convincing everyone to “believe” in climate change would be nice; but those of us who already “understand” it want action.

Comprehendingly,

Dot

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