Japan Is Rewarding Consumers for Shopping Green



The Japanese government has started a rewards program to incentivize consumers to make eco-conscious choices, The Japan Times reports. The program, which launched in June 2022, will reward everyday decisions like ridesharing, purchasing energy-efficient appliances, opting for more eco-friendly packaging, and declining single-use plastic utensils. 

The government is partnering with large retailers, such as the e-commerce giant Rakuten Group, Inc and the mall chain Aeon Mall Co. This program will also support rewards programs managed by local governments and nonprofits. The credit can go toward airline mileage points, online purchases, and even some investments. 

This program serves as an attempt to cut household carbon and “encourage people to make positive and proactive behavioral changes,” Environment Minister Tsuyoshi Yamaguchi said at the program announcement. Japan currently comes in fifth among the nations that contribute the most greenhouse gas but has cut its annual emissions by 18.4 percent since 2013 and aims to achieve carbon neutrality by 2050. 

A survey conducted by the Japanese Ministry of the Environment found that over 60 percent of respondents said they would be more likely to take more environmentally friendly actions that they do not currently take if there were incentives.

Latest Stories

Cleo’s Clean Cooking: Best Ever Flourless Chocolate Brownies

Cleo Carney is a high school junior in Ottawa, Canada, and part of the Bluedot team....

Mr. Fix-it: How to Repair Roof Shingles

Mr. Fix-it helps you get more life out of your stuff. Why buy something new if...

Floodplain Restoration Offers Hope for California’s Endangered Fish

California’s wetlands and floodplains are making a comeback. For decades, agricultural expansion and worsening drought conditions...

Meet Caroline MacDougall: Founder of Teeccino

Caroline MacDougall was working as Minister of Herbs, sourcing herbs from around the world for the...

RECIPE: Plant-Based Caramelized Onion Soup with Cheese Toasts

Serves 6 French-style onion soup is a comfort food that can be remade without the traditional beef...

Dear Dot: How Can I Celebrate Without Balloons?

Dear Dot, How can I celebrate an event without balloons? –Cathy, Chilmark, Mass. Dear Cathy, One day in third grade,...

Wisconsin’s First Land Trust Ensures a Species’ Survival

In the 1930s, Albert Fuller frequently made the 175-mile trek from his post as curator of...
Lily Olsen
Lily Olsen
Lily is an Associate Editor and Reporter on the Bluedot team — joining from sunny California. She is a recent Princeton graduate with a degree in political science. Her work spans human rights and advocacy through internships at the State Department and the AND Campaign.

Read More

Related Articles


Please enter your comment!
Please enter your name here