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Subset Innerwear

Subset makes comfy, Fair Trade Certified, organic cotton underwear and loungewear for men and women. The two founders, former design school classmates, chose to create an innerwear line because they thought that this category would allow them to have the biggest impact. (Regardless of style, almost everyone wears underthings.) Our marketplace editor and her husband like Subset’s comfortable, classic styles and the feel of the breathable organic cotton. The expanding line now includes robes, PJs, and brighter colors — all free from harmful dyes, chemicals, and PFAs. We applaud Subset for its extensive, pioneering recycling program. If you’re in the U.S. or Canada, Subset will provide you with a free shipping label so that you can mail in clean, used underthings from any brand in any condition. Once the items have been received, you’ll get a $25 store credit. Amazing, right? Save 20% with code BLUEDOTonly until April 14th.


Fair Trade, Forest Sustainability Coalition, Global Organic Textile Standard, Oeko-Tex


Organic Cotton


Recycling Program

Social Responsibility

Sustainable Packaging, Plastic-Free Consumer Packaging, Size Inclusive, Woman-Founded